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The availability of offline videos for free via the Go app was a considerable strike against the YouTube Premium sales pitch, but now it looks like Google is, uh, "fixing" that problem.Disclaimer: YouTube’s Terms of Service explicitly mention that users shouldn’t download videos, except where YouTube provides a download button or link on that particular video. Just four months ago, Google introduced yearly YouTube Premium plans in India, for 1,159 rupees ($15.20 for the whole year). The US YouTube Premium is $12 a month, while in India the program is 129 rupees a month, or about $1.69. YouTube Premium launched in India in 2019 at way cheaper prices than what the company charges in the US. The main YouTube app actually does support offline videos, but that feature is locked behind the "YouTube Premium" paywall, and it sounds like the plan is to more aggressively push that to users. YouTube says it is "building out additional user controls that help to decrease mobile data usage for viewers with limited data," but that doesn't sound like offline usage or sharing features. YouTube says the mainline YouTube app is performant enough that "Go" is no longer necessary, but what about the offline video features? It does not sound like those are coming back. In an attempt to make YouTube's viral video sharing work without the Internet, you could even share these videos offline-the app could create an ad-hoc network between two YouTube Go devices, allowing for local file transfers that were way speedier than the Internet. The offline videos came with some DRM, of course, and would self-destruct if you didn't connect to the Internet periodically. The idea is that if you didn't have Internet access at home, you could visit a place with Internet and download videos for later. Even in 2016, Go users could actually download and save YouTube videos for later offline viewing. YouTube Go was actually a wild deviation from the normal YouTube formula, thanks to being targeted at users with intermittent Internet access.
YouTube Go's headline feature of offline video access is not mentioned in the community post. The company says the main app has seen "improved performance for entry-level devices or those that watch YouTube on slower networks." YouTube says the main app also has "a better overall user experience offers features that aren’t available on YouTube Go that many have asked for-such as the ability to comment, post, create content, and use dark theme." With YouTube Go shutting down, YouTube cites improvements in the main YouTube app as the primary reason. One of the biggest developing markets was India. The result was several "Go"-branded products, which targeted low-end devices with limited Internet access. When you're as big as Google and count "most Internet users" as your customer base, the best way to chase growth is to get more people on the Internet. YouTube Go was the herald for Google's "next billion users" plan in 2016. Google kills YouTube Originals, its original video content group.Google to free G Suite users: Pay up or lose your account.Google relents: Legacy G Suite users will be able to migrate to free accounts.So nice they killed it twice: Google+’s business pivot is dead.